SEO Manager

This is an opportunity to step into a high impact SEO and GEO Manager role where you will shape how a well established consumer brand is discovered across both traditional search and AI driven platforms. You will take ownership of organic growth today while building a forward looking strategy for generative search, positioning the business at the forefront of digital discovery. The Company They are a recognised retailer with a strong digital presence and a clear ambition to evolve how customers find and engage with their products online. With continued investment in e commerce, data, and innovation, they are focused on building future ready marketing capabilities. The business offers a collaborative environment where ideas are encouraged and new channels are actively explored. This role sits at the centre of that transformation. The Role You will lead the organic search strategy across websites while developing a new approach to generative engine optimisation. Own and deliver the SEO strategy across multiple domains, driving traffic and revenue growthConduct keyword research, technical audits, and on page optimisationPartner with content, digital, and engineering teams to implement best practice SEOMonitor rankings, site performance, and search trends to identify opportunitiesLead the development of a GEO strategy across AI platforms such as ChatGPT, Gemini, and PerplexityOptimise content for AI retrieval, citation, and summarisationIntroduce structured data and entity ..... full job details .....