Senior Sales Executive (Europe)

OverviewSenior Sales Executive (Europe) role at Asset Reality. This role focuses on closing high-value government and public sector deals across Europe, qualifying opportunities, managing discovery and contracting, and guiding prospects through procurement to become Asset Reality customers. You will work across stakeholders, procurement and legal/commercial teams to move deals to closure and will collaborate with our customer enablement manager to ensure a smooth transition from sale to customer success.

About Asset RealityAsset Reality is a dynamic and growing technology company. We build software to help our clients (governments and law enforcement) manage seized proceeds of crime. We are committed to delivering excellence in our field and seek talented individuals to join our team. As part of Asset Reality, you will have the opportunity to contribute to the company''s strategic direction.

RoleJob Title: Senior Sales Executive (Europe). Department: Sales.

Required for this role:

Only those with measurable experience closing sales (not lead/business development) will be considered

Must have sold to government clients

Should have crypto/digital asset experience

Eligible to work and are based in UK/EU

Responsibilities

Qualify aggressively: Focus your time on high-probability, high-value opportunities and push unqualified leads out of the pipeline.

Sales Development: Taking pre-qualified leads from BD, leading additional discovery, qualification validation, demos and proposals, commercial negotiation, and closing.

Pipeline discipline: Work with the BD team to maintain a healthy pipeline and deliver accurate forecasting and CRM hygiene.

Technical Ability: Handling platform demonstrations and objection handling.

Navigate complexity: Work with our client''s legal and compliance teams, especially in the public sector, to keep deals moving at pace.

Be a trusted partner: Understand our clients'' pain points and map our offering to their needs without overselling.

Feedback loop: Share learnings with the wider team to improve our messaging, product-market fit, and sales approach.

You might be a fit if you…

Have 3–7 years of Business to Government sales experience, ideally in SaaS. You must have experience selling to government in a quota-bearing, closing role.

Have worked in or closely aligned to blockchain analytics, as we are the next step when our clients find crypto.

Are exhilarated by closing high-value deals and hitting sales targets.

Know how to effectively reduce long lead times and manage stakeholders in government sales cycles.

Bring a sharp commercial instinct, but are grounded in accountability, honesty, ethics, and value-based selling and have managed to dodge the stereotypical ''sales ego''.

Next StepsAs an early-stage startup, Asset Reality offers a base salary range of €70,000–€90,000 plus equity and commission, based on experience. We value your time and will discuss compensation expectations during our first conversation.

Why Asset Reality?Join our team to help shape the future of asset management and recovery at Asset Reality. If you are driven, with a passion for innovation and a commitment to excellence, we want to hear from you. Apply now to be part of our dynamic team and contribute to our mission of improving asset recovery to benefit society and victims of crime.

Our Values

Velocity with Discipline

– The work we do is serious, and the pace we move at must reflect that. We strive to be measured, move fast, learn and iterate, and avoid unnecessary bureaucracy that slows progress.

Humble Expertise

– We are an expert-led business, but humility matters. We lift others up, stay curious, collaborate, and share experiences to help others grow. Not being the loudest in the room, projecting confidence without arrogance, and mentoring quietly are valued.

Respectful Transparency

– Transparency is part of how we work, but with respect. Open communication, honesty and feedback, without undermining teammates. Lead with curiosity and speak clearly and respectfully when disagreeing.

Inclusive Ownership

– Accountability and responsibility, empowering others while leaders provide clear direction, expectations, and defined success metrics. Ownership and accountability are shared.

Steadfast Tenacity

– We operate with tenacity, staying persistent and calm under adversity. We follow through and get things done.

Compensation and BenefitsNext steps aside, Asset Reality is an equal-opportunity employer. We offer competitive compensation, benefits packages, and opportunities for professional growth and development. If you meet the qualifications and are ready to take on this challenge, we encourage you to apply.

Other Details

Seniority level : Mid-Senior level

Employment type : Full-time

Job function : Sales and Business Development

Industries : Technology, Information and ..... full job details .....