Senior Programmatic Manager

Senior Programmatic Manager | dentsu | London | Permanent | HybridLead AI-powered programmatic advertising, drive AdTech innovation and manage high-impact campaigns. Shape the future of digital media - apply today!Job Description:At

dentsu , we lead the way in cutting-edge programmatic advertising, AI-driven optimisation, and omnichannel media strategies. As a Senior Programmatic Manager, you will step into a leadership role, managing a team while driving high-impact campaigns for top-tier clients.This role is ideal for someone who combines strategic vision with hands-on expertise, thrives in dynamic and collaborative environmentsAs a

Senior Programmatic Manager , you will be responsible for two key areas: first, leading a team of programmatic specialists to deliver exceptional campaign execution and strategy, and second, crafting and implementing advanced programmatic initiatives that yield measurable business results.You will work closely with internal stakeholders, clients, and media partners, leveraging first-party data, AI-driven targeting, and privacy-first solutions to optimise performance.Why Join Us?Leadership Growth -

Clear progression to Programmatic Director-level roles.Innovation and AdTech -

Work with AI-powered solutions and innovative programmatic tools.High-Impact Work -

Large-scale campaigns with top-tier clients.Hybrid and Flexible Working -

Work-life balance matters.Diversity and Inclusion -

A collaborative, supportive culture where everyone thrives.Dentsu

is an integrated growth and transformation partner to the world''s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.Key ResponsibilitiesPlan, manage, and optimise multi-channel programmatic campaigns across Display, CTV, Digital Audio, DOOH, and Retail Media.Leverage first-party data strategies and emerging ad technologies to improve targeting and campaign efficiency.Ensure compliance with privacy laws (GDPR, CCPA) while implementing AI-driven audience segmentation.Monitor performance KPIs, optimise bids and budgets, and drive measurable business results.Support and mentor junior traders to ensure best-in-class campaign execution.Function as a go-to expert for programmatic best practices within the team.Work closely with internal stakeholders, client teams, and platform partners to align strategies.Utilise Looker Studio, Excel, and SQL for data analysis and reporting.Translate complex programmatic insights into clear, actionable business recommendations.Stay ahead of industry trends, AI advancements, and new media buying innovations.Build strong relationships with key clients, media owners, and tech partners.Present campaign strategies and performance updates to both technical and non-technical stakeholders.Contribute to the evolution of dentsu''s programmatic product offering and workflow improvements.Minimum RequirementsProgrammatic Expertise -

Extensive experience in programmatic advertising, media buying, or AdTech with proven proficiency in key DSPs (DV360, The Trade Desk, Amazon DSP) and omnichannel campaign activation.Leadership and Strategic Planning -

Strong team management and leadership skills, with a track record in strategic planning and delivering high-impact, performance-driven campaigns.Analytical and Technical Proficiency -

Advanced data analysis capabilities using SQL, Looker Studio, and data visualisation tools, with the ability to translate complex insights for both technical and non-technical audiences.Compliance and Optimisation -

In-depth knowledge of privacy-first solutions, audience segmentation, and AI-driven optimisation, alongside experience managing multiple large-scale campaigns.Preferred RequirementsFirst-Party Data and Omnichannel -

Experience integrating first-party data strategies with a strong understanding of omnichannel marketing and cross-device attribution.Advanced Analytics and Automation -

Proficiency in Python or other advanced analytics tools, coupled with hands-on experience in custom bidding algorithms and DSP automation.Commercial Growth -

Proven ability to pitch new business and drive commercial growth initiatives.Thought Leadership -

Demonstrated thought leadership through public speaking, authoring whitepapers, or active participation in industry discussions.What we OfferDentsu UKI offers a range of benefits to support you through all stages of your career with us. These include:Private Medical Insurance and Dental Cover25 days Annual Leave + Birthday OffWellness and Volunteer DaysLife Assurance and Critical Illness CoverPension scheme and financial education supportCycle to Work, EV Car Scheme, Season Ticket LoansHybrid working options (role-dependent)Inclusion and DiversityDentsu does not discriminate against job applicants on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. Experience stipulated in this job description serves as a guide only and all applications will be considered on their merits, irrespective of experience.As part of our Diversity and Inclusion agenda, and as an Equal Opportunities employer, if you require reasonable adjustments during the selection process please engage directly with your Recruiter.#LI-Hybrid#LI-dentsuLocation:LondonBrand:Dentsu MediaTime Type:Full timeContract ..... full job details .....