Senior Product Marketing Manager

Senior Product Marketing Manager B2B Technical Elstree, Hertfordshire £80,000 £90,000Can you take a technically complex product and make the market understand exactly why it should buy it?That s the challenge here.I m recruiting a Senior Product Marketing Manager for an established international manufacturer operating across highly technical B2B markets.This is not a broad Head of Marketing role and it isn t about simply running campaigns.The majority of your time will be spent much closer to Product, Sales and the customer:• Defining product positioning, messaging and value propositions• Translating technical features into compelling commercial benefits• Creating battlecards, pitch decks, product guides and sales enablement tools• Building a structured view of competitors, pricing, strengths and weaknesses• Helping sales teams and international channel partners win more business• Developing propositions for new sectors and international markets• Leading the go-to-market activity around new product launches• Turning customer, dealer and lost-deal insight into commercial actionYou ll also have ownership across areas such as trade PR, LinkedIn, industry content and exhibitions but product marketing and commercial growth are at the heart of this role.I m particularly interested in speaking with people from technical B2B, engineering, manufacturing, electronics, telecoms, industrial technology or similarly complex product environments.Experience working with dealers, ..... full job details .....