Senior Product Marketing Manager

Senior Product Marketing Manager - ADL at Danaher Life Sciences (Cytiva)Join to apply for the Senior Product Marketing Manager role at Danaher Life Sciences. This on-site position reports to the Marketing Director for Integrated Solutions and will focus on the Automation, Digital and Blended Learning (ADL) portfolio, a -$10M business.Overview

At Cytiva, one of Danaher’s operating companies, our work saves lives. We are united by a commitment to innovate for tangible impact and to foster a culture of belonging. You will help turn ideas into impact by applying Danaher’s system of continuous improvement and accelerate potential in life sciences, diagnostics, and biotechnology.Working at Cytiva means providing new solutions to transform human health, from fundamental biological research to vaccines, new medicines, and cell and gene therapies. You will have opportunities to continuously improve yourself and the organization by solving meaningful challenges with people who care for customers, patients, and one another.Learn about the Danaher Business System which makes everything possible.Key Responsibilities

Develop product value propositions, messaging frameworks, and GTM plans aligned with corporate and Business Unit directives.Lead launch planning and readiness to support new product introductions.Translate customer insights and product capabilities into compelling messaging.Collaborate with segment and commercial teams to align product strategy with market needs.Interface with segment marketing to develop campaigns tailored to portfolio success.Enable sales with key content, tools, and training.Monitor product performance, adoption, and competitive dynamics.Be accountable for product portfolio orders achievement (in partnership with Sales).Own and optimize the marketing funnel metrics (MQLs, SQLs, funnel additions).Lead problem solving to improve funnel health and marketing-driven conversion.The Essential Requirements Of The Job Include

Bachelor’s degree in marketing, business, or a related field (MBA preferred).10 years’ experience in marketing or equivalent in B2B markets with a strong understanding of the Life Sciences and/or the Biopharma industry.Demonstrated experience in developing strategic plans and managing marketing projects (e.g., content development, campaign management), with knowledge of building the marketing funnel and sales processes.Experience launching new products in a global business environment.Strong leadership, communication and collaboration and project management skills with proven ability to drive and manage initiatives in a matrixed environment.Strong business acumen, financial, organizational and relationship building skills.Travel, Motor Vehicle Record and Physical/Environment Requirements

Ability to travel globally 10% for external customer facing meetings and internal Kaizen workshops.It would be a plus if you have previous experience in:

Danaher Business Tools (DBS): Transformative Marketing, Launch Excellence, Strategic Segmentation and PSPs.Cytiva, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Check out our benefits at Danaher Benefits Info.We look forward to your application. For more information, visit www.danaher.com.At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse ..... full job details .....