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    <title>Senior Personalisation Lead - VML Enterprise Solutions RSS Feed</title>
    <link>https://jobs.co.uk/job/senior-personalisation-lead-vml-enterprise-solutions--6d3b2ca2-f923-4d7f-8ef4-a7175d0f4696</link>
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    <lastBuildDate>Tue, 16 Jun 2026 16:16:50 GMT</lastBuildDate>
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      <title>Senior Personalisation Lead - VML Enterprise Solutions</title>
      <link>https://jobs.co.uk/job/senior-personalisation-lead-vml-enterprise-solutions--6d3b2ca2-f923-4d7f-8ef4-a7175d0f4696</link>
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      <pubDate>Tue, 16 Jun 2026 11:52:29 GMT</pubDate>
      <description>Location: London | Salary: 10000-500000 Annual | Type: Any | We are seeking a dynamic and experienced leader to drive the execution and refinement of our client''s personalisation-led growth initiatives. The Personalisation Lead will be responsible for translating overarching optimisation strategies into impactful personalisation programs, cultivating a culture of delivering relevant, tailored experiences, and ensuring measurable business impact through a systematic, data-driven approach focused exclusively on personalisation. This role will operate with a high degree of granularity, directly implementing and optimising the personalisation framework defined by the Optimisation Principal. What you''ll be doing: Lead for Global Personalisation Activities:  Serve as the lead for all global personalisation activities, overseeing daily operations and tactical direction for the client''s personalisation roadmap. Develop a deep understanding of the client''s business landscape and challenges to identify and drive high-impact, personalisation-based growth opportunities. Manage program resources, budgets, and timelines specific to personalisation initiatives, ensuring the successful, on-schedule, and in-scope delivery of dynamic content, segmented ex...</description>
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