Senior Personalisation Lead

We are seeking a dynamic and experienced leader to drive the execution and refinement of our client''s personalisation-led growth initiatives. The Personalisation Lead will be responsible for translating overarching optimisation strategies into impactful personalisation programs, cultivating a culture of delivering relevant, tailored experiences, and ensuring measurable business impact through a systematic, data-driven approach focused exclusively on personalisation. This role will operate with a high degree of granularity, directly implementing and optimising the personalisation framework defined by the Optimisation Principal. What you''ll be doing: Lead for Global Personalisation Activities: Serve as the lead for all global personalisation activities, overseeing daily operations and tactical direction for the client''s personalisation roadmap. Develop a deep understanding of the client''s business landscape and challenges to identify and drive high-impact, personalisation-based growth opportunities. Manage program resources, budgets, and timelines specific to personalisation initiatives, ensuring the successful, on-schedule, and in-scope delivery of dynamic content, segmented experiences, and relevant recommendations. Leverage a strong commercial acumen to optimise resource allocation for personalisation efforts, monitor personalisation delivery throughput, and rigorously track the Return on Investment (ROI) of personalisation. Contribute to strategic forecasting and ..... full job details .....