Senior Performance Media Manager, Ugg

Senior Performance Media Manager - UGG

At Deckers Brands, Together, Every Step is a promise kept that every employee could bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.COME AS YOU AREWe believe that the company you build is defined by the company you keep. We believe that a diverse, inclusive culture drives creativity and success. We believe that open hearts and minds together can unleash the potential of a brilliant mix of people-in every corner of Deckers. We strive to create a workplace that values ALL people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work. Because the more perspectives we share, the better we can be.The Role

As the Senior Performance Media Manager, you will be the strategic and operational heartbeat of our Performance Media team. You will lead and inspire the team, overseeing innovation and execution across PPC, Affiliates, SEO, Paid Social (Lower Funnel), and Display Retargeting. Your mission is to drive quality traffic and enhance conversion with agility, ensuring digital excellence and commercial impact across priority EMEA markets (UK, DE, FR, IT, NL) to deliver on UGG\''s bold brand ambitions. You\''ll play a critical role in future-proofing and managing the UGG Performance ecosystem with a sharp, proactive analytical lens and an innate ability to tactically react to market conditions in real time, with a \"now, next, moon\" strategic mindset.Your Impact

Leading Performance Media 2.0 beyond brilliant basics, bringing to life innovation via \"Performance firsts\".Inspire and lead day-to-day Performance Media operations across all key digital channels, aligned with overarching commercial goalsTranslate critical business drivers and trade plans into channel-level strategies, quickly mobilising media activity to drive quality traffic and revenueOwn the Performance roadmap with clear KPIs to drive acquisition, conversion, and ROAS growth across EMEAWork with senior internal stakeholders and media agencies to challenge, steer, and optimise paid media performance in both short and long-term, framing data-led LRP windows of opportunityIdentify and unlock strategic tools to propel Performance Marketing efforts for \"today and tomorrow\"Own cross-channel media optimisation, ensuring spends are paced and shifted in line with dynamic business needs with solid strategic guardrailsChampion a data-driven approach, delivering detailed performance insights, trend analysis, and actionable recommendationsStrengthen media integration of our 1st Party Data efforts as our most valuable consumer currency to power datasets for our prospecting LALs and retargeting across Social, Search, and DisplayLead in LRP, annual, quarterly forecasting and reforecasting of traffic, revenue, and ROAS, leveraging tools like Google Analytics, Tableau, and internal BI systemsProactively spot opportunities and diagnose performance issues, turning analytical findings into tactical execution with a solutions-focused approachServe as a mentor and daily support for Performance Media Manager and Executive, nurturing skill development and inspiring strategic thinkingAct as the primary performance counterpart to the Senior Brand Media Manager, ensuring full-funnel integration and holistic planning under the Head of MediaFoster tight alignment with Ecommerce and CRM teams and trade functions, especially with the Senior Ecommerce Trading Manager and Director, to align on traffic-driving prioritiesBuild and maintain strong relationships with media partners and platforms to unlock first-to-market betas, innovation, and added-value negotiationsStay ahead of digital trends and platform evolutions, continually bringing new ideas to test, learn, and scale, shaping a robust Media \"learning agenda\" in partnership with Senior Brand Media to strategically \"strive and drive\" our future media efforts holisticallySpearhead how we maximise and embrace the future of AI, LLM\''s and the ever-changing SERP landscape to our media efforts through proactive unlocks and smarter integrationWho You Are

A forward-thinker who goes beyond the basics, driving innovation through bold \"Performance firsts.\"Team leader who fosters strong morale, encourages upskilling, and builds a culture of ownership.Trusted partner, skilled at building strategic relationships with agencies, platforms, and internal stakeholders.Results-driven, with a proven ability to elevate ROAS and conversion by driving both quality and quantity of traffic.Future-focused, with the foresight to pivot media strategies in line with business planning, financial forecasting, and the evolving AI, digital, and search landscape.Agile and adaptable, with the ability to reallocate media spend quickly in response to trade performance, seasonality, and campaign outcomes.Collaborator who strengthens alignment between performance and brand media, ensuring robust full-funnel integration.A strategic business driver who champions the importance and incrementality of Performance Media as a core growth pillar.We would Love to Hear from People with

Experience as Senior Manager in Performance Marketing across multiple channels (PPC, Paid Social, SEO, Display, Affiliates), with experience in line managing multiple direct reportsProven success in managing large-scale digital budgets with agility and ROI mindsetStrong analytical capability with advanced Excel skills (e.g., pivot tables, lookups, forecasting models) and confidence in forecasting and reforecasting traffic, revenue, and ROAS across channelsComfortable using tools like GA4, Tableau/Switchboard, and BI dashboards to inform data-led decisionsAdept at leading agencies and internal teams to high performance, with an ability to challenge constructively and push for excellence.Commercially astute with excellent financial acumen for LRP, budget planning and performance trackingExperience navigating global and local HQ structures, with an understanding of how to influence and collaborate across regional and Global central teamsWhat We Will Give You

Competitive Pay and Bonuses - We\''ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they\''re valued.27 Days Holidays + Bank Holidays and some time away from work - on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.Extras, discounts, perks and volunteering opportunities - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras.Growth and Development - Deckers Brands was built on the idea of pursuing passion. That\''s why we offer extensive opportunities and support for personal and professional development including Global Mentorship ProgrammeHybrid and Flexible Working EnvironmentEqual Employment Opportunity

Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your ..... full job details .....