Senior Paid Social Executive

Our client is a highly successful global igaming brand, looking to hire a Senior Executive to join their Paid Social team in London, to support the continued growth of their online casino and bingo brand across international markets.The RoleThis role will focus on the delivery and optimisation of full-funnel paid social campaigns across key platforms, including Meta, Snapchat, and TikTok. The position is performance-driven and requires a strong analytical mindset, with a focus on using data to inform decisions and drive results.You will work closely with internal stakeholders to translate campaign performance into clear insights, contributing to strategic discussions and continuous improvement across campaigns.This is an excellent opportunity for a proactive and commercially minded marketer to further develop their expertise within a key marketing discipline in a fast-paced, growth-focused environment.Responsibilities include:Manage accounts across multiple markets, covering reporting, optimisation, and delivery of brand, retention, and acquisition campaigns.Lead on the creation of advertising assets, budget allocation and audience targeting.Coordinate with different teams including Marcomms and Design, to develop campaigns and produce creative.Maintain and update performance data using Excel as part of daily and monthly reporting.Measure campaign performance against CPA and CLV targets across both lower-funnel customer acquisition campaigns and upper-funnel campaigns, which ..... full job details .....