Senior Paid Media Manager

Overview

Senior Paid Media Manager to lead upper-funnel paid media activity in the US, reporting to the Paid Media Lead. The role drives brand awareness and audience growth across key channels including CTV/OTT, YouTube, Paid Social, and Audio.This is an opportunity for a seasoned media specialist with US market experience, a passion for audience development, and strong agency management skills. You will oversee media planning, execution, optimization, and reporting, collaborating with agency partners and internal teams to hit ambitious reach, awareness, and engagement targets. Prior experience in a media agency or in-house executional role is expected.Team context: the paid media team executes a hybrid approach, owning the full media funnel from upper-funnel brand activity to lower-funnel performance campaigns, combining strategy and hands-on execution.Responsibilities

Lead strategy, planning and execution of upper-funnel paid media campaigns in the US across CTV/OTT, YouTube, Paid Social, Audio and offline channels.Manage day-to-day relationships with media agencies, ensuring best-in-class planning, activation and reporting.Build and optimise audience development strategies, identifying and testing new segments to drive incremental reach and awareness.Collaborate with Brand Marketing, Insights, Creative and Product to align media plans with business priorities and campaign calendars.Own the testing roadmap for US and Australia upper-funnel activity, driving experimentation and continuous improvement.Lead campaign performance reporting, delivering clear insights and recommendations to internal stakeholders at all levels.Stay informed on platform innovations, audience trends and emerging channels to identify new opportunities for the media mix.What we''re looking for

Experience in paid media with a strong focus on upper-funnel brand and awareness campaigns in the US market.Deep knowledge of the US media landscape.Proven experience managing and optimising campaigns across CTV/OTT, YouTube, Paid Social (Meta, TikTok, Pinterest) and Audio.Demonstrable agency management experience – briefing, collaborating with, and holding external partners to account.Strong track record in audience development and segmentation strategy.Excellent analytical skills with the ability to interpret data, uncover insights and tell a clear performance story.Strong communicator and collaborator, comfortable working with multiple internal stakeholders at different levels.Highly organised, proactive and able to work in a fast-paced, dynamic environment.Familiarity with attribution modelling and brand measurement frameworks, including exposure to brand safety and viewability tools.Bonus

Experience in marketplace, retail or e-commerce brands.Exposure to creative development for upper-funnel channels.Experience on app-first business with MMP knowledge.Benefits and Work Environment

Health, mental wellbeing and EAP options (Bupa, Self Space, EAP for 24/7 support).Cycle to Work scheme and other wellbeing benefits.Policy on flexible working, hybrid options, and dog-friendly offices where applicable.Additional Information

25 days annual leave (with carryover), quarterly company-wide day off, volunteering leave, and a 4-week sabbatical after 5 years.Life Insurance, pension matching, and other financial benefits.Opportunities for learning budgets, mentorship, and career development.Role Details

Seniority level: Mid-Senior levelEmployment type: Full-timeJob function: Marketing and SalesIndustries: Software DevelopmentReferrals increase your chances of interviewing at Depop. Get notified about new Senior Media Manager roles in London, England, United ..... full job details .....