Senior National Account Manager

Senior National Account Manager (Grocery) – Top 5 Spirits Producer

Field-Based | Competitive Salary & Package

This is an exciting opportunity to join a global premium spirits business with a portfolio of some of the world’s most admired brands. With ambitious growth plans across the UK, the company is looking for a commercially astute Senior National Account Manager to take ownership of key grocery customers and drive performance through best-in-class trading relationships and brand activation.

The Role

As Senior National Account Manager, you will:

• Own and deliver commercial performance across your customer base, driving sales, contribution, and share growth in line with budget and long-term strategy.
• Build strong and collaborative relationships with key grocery accounts, negotiating JBPs and ensuring compliance to agreements.
• Work cross-functionally with category, finance, customer marketing, NRM, and supply chain teams to deliver customer-centric plans that balance brand equity with sustainable profit.
• Execute pack, price, and promotional strategies that optimise distribution, visibility, and activation.
• Manage forecasting, investment, and spend with rigour to deliver ROI and protect profitability.
• Champion brand activation standards in-store, ensuring plans are executed to the highest level.

About You

We’re looking for a candidate with:

• Proven experience managing Top 4 grocery retail accounts within drinks or wider FMCG.
• Strong commercial acumen with the ability to balance brand building and value delivery.
• Excellent negotiation and relationship-building skills, with experience delivering JBPs at senior buyer level.
• A track record of working cross-functionally to deliver sales and share growth.
• High standards of financial and operational control, ensuring accountability on forecasting, pricing, and spend.

Why Join?

• Be part of a globally recognised drinks company with a premium brand portfolio.
• Take full ownership of high-profile grocery accounts, with the autonomy to shape plans and deliver growth.
• Work alongside a collaborative commercial team that values development, performance, and engagement.
• Competitive salary and benefits package.

Please get in touch with Kayleigh or click “Apply Now” to be considered for this vacancy.

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The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

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