Senior Meta Ads Specialist - Gambling and Comparison Sites

Senior Meta Ads Specialist - Gambling and Comparison Sites Location: Remote (occasional travel if required) Contract Type: Full-time / FTC Contract / Freelance Salary: £50-55k We are working exclusively with a leading performance marketing business in the online gambling and iGaming sector to recruit a Senior Meta Ads Specialist. This is a unique opportunity to take ownership of high-value campaigns in a competitive, fast-moving vertical where every click counts. This role will suit a hands-on, results-driven performance marketer with a proven track record in Meta Ads campaign optimisation, compliance management, and scaling strategies - particularly within the gambling and comparison site niches. The Opportunity You''ll lead the full campaign lifecycle - from deep-dive audits to high-level strategy, from creative direction to ROI-driven optimisation. You''ll also act as a key advisor on compliance, split testing, and audience targeting to ensure every penny spent delivers maximum impact. Key Responsibilities - Audit and analyse existing Meta Ads campaigns, accounts, and creatives to identify growth opportunities. - Design and implement strategies to improve CPA, ROAS, and FTD acquisition volumes. - Build, optimise, and scale paid social campaigns across Facebook, Instagram, and Meta placements. - Develop and run structured split-testing frameworks for creatives, targeting, placements, and landing pages. - Ensure all ads and messaging meet Meta gambling compliance and ASA ..... full job details .....