Senior Marketing Specialist

We are seeking an experienced Senior Marketing Specialist for our client, a leading European manufacturing company based in the Ellesmere Port areaThis hands on operational role will interface regularly with the International Marketing team, and locally with a Senior Marketing Executive.The role has a strong focus on performance led digital marketing, driving brand awareness, lead generation and customer acquisition, while ensuring marketing investment delivers measurable ROI.About the jobSenior Marketing SpecialistEllesmere Port (Hybrid) £45KWhat You''ll Get£45K basic25 days annual leave + Bank HolidaysCompany pension schemeCompany laptop and phoneHybrid workingRole and ResponsibilitiesOwn and deliver the digital channel planningAct as the internal digital subject-matter expertIdentify opportunities for selective non-digital marketing activityManage performance through hands on operational marketing activityDrive continuous optimisation of lead generationMonitor campaign effectiveness and adjust investment to maximise ROIContinuously improve the end-to-end digital customer journeyIdentify opportunities and actively enhance UX, CRO and engagementOwn digital reporting and performance dashboards (GA4, Looker Studio or equivalent)Analyse customer behaviour and campaign performanceOwn and collaborate with colleagues on SEO plans, activities and organic performanceCollaborate with international teams to localise content effectively for IE and UK marketsManage relationships with ..... full job details .....