Senior Marketing Specialist

We are seeking an experienced Senior Marketing Specialist for our client, a leading European manufacturing company based in the Ellesmere Port area This hands on operational role will interface regularly with the International Marketing team, and locally with a Senior Marketing Executive. The role has a strong focus on performance led digital marketing, driving brand awareness, lead generation and customer acquisition, while ensuring marketing investment delivers measurable ROI.About the jobSenior Marketing SpecialistEllesmere Port (Hybrid) Up to £43K What You''ll Get Up to £43K basic25 days annual leave + Bank HolidaysCompany pension schemeCompany laptop and phoneHybrid working Role and Responsibilities Own and deliver the digital channel planning Act as the internal digital subject-matter expertIdentify opportunities for selective non-digital marketing activity Manage performance through hands on operational marketing activity Drive continuous optimisation of lead generationMonitor campaign effectiveness and adjust investment to maximise ROIContinuously improve the end-to-end digital customer journeyIdentify opportunities and actively enhance UX, CRO and engagementOwn digital reporting and performance dashboards (GA4, Looker Studio or equivalent)Analyse customer behaviour and campaign performance Own and collaborate with colleagues on SEO plans, activities and organic performanceCollaborate with international teams to localise content effectively for IE and UK ..... full job details .....