Senior Marketing & PR Manager

Overview

Senior Marketing and PR Manager at edyn. This central, brand-defining role within the Marketing team brings the Locke and Cove brands to life across hotel experiences, partnerships, events, and activations. Acts as the day-to-day brand guardian, ensuring consistent brand application at property level, leading event strategy, and serving as the connective tissue between brand marketing, on-the-ground hospitality operations and PR.Purpose:

This is a central, brand-defining role within the Marketing team, responsible for bringing the Locke and Cove brands to life across hotel experiences, partnerships, events, and activations. The Senior Marketing and PR Manager will act as the day-to-day brand guardian, ensuring consistent brand application at property level, leading event strategy, and serving as the connective tissue between brand marketing, on-the-ground hospitality operations and PR.Responsible to:

Head of Marketing

Location and Hours

Based at our London offices 5 days per week, with core hours of 9-5 (40 hour working week). Flexibility required to travel across the UK and Ireland, depending on business needs.

Duties and Responsibilities

Brand Implementation and Operational Integration: Act as lead liaison between the Brand team and property-level General Managers, FandB operators, and Operations teams. Ensure consistent and inspiring execution of brand standards across all guest-facing touchpoints and activations. Develop toolkits and guidance to support teams in delivering the brand experience across markets. Conduct regular brand audits and property visits to maintain alignment.

Event Strategy and Activation: Lead planning and delivery of localized brand activations, opening events, and partner-led experiences. Build and manage a calendar of events aligned with brand moments, commercial priorities, and local relevance. Collaborate with partners, creatives, and cultural tastemakers to design experiences that drive engagement and footfall.

PR and Media Relations: Lead proactive and reactive media outreach to secure coverage in lifestyle, travel, hospitality and business press. Cultivate relationships with journalists, editors, and tastemakers. Develop and distribute press releases, media kits, and spokesperson QandAs. Act as brand guardian in times of crisis or sensitive issues. Identify opportunities where PR and social can be orchestrated as one, unified brand voice.

Creative Collaboration: Brief and collaborate with internal and external designers, content creators, and photographers. Translate brand values into compelling localized campaigns and property experiences.

Team Leadership and Cross-Functional Support: Line-manage the Graphic Design Manager, Social Media Manager and Copy and PR Executive, supporting their growth and output. Work closely with the Head of E-Commerce and CRM to align on campaign messaging and guest journey cohesion.

The Ideal Candidate will Have the Following SkillsCore Skills

Excellent understanding of lifestyle branding and marketing within hospitality, FandB, or creative industries.

Strong project management and communication skills across internal stakeholders and external partners.

Hands-on event planning and execution experience.

Deep knowledge of PR within hospitality and lifestyle sectors.

Recent and relevant contacts to deliver PR and event strategies.

Natural collaborator with high emotional intelligence and strong stakeholder management.

Deep interest in culture, design, and emerging consumer behaviour.

Willingness and ability to travel frequently across Europe.

Experience

5+ years across marketing operations, brand partnerships and PR.

Professional familiarity with social media.

Demonstrated ability to translate brand strategy into on-the-ground guest experiences.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Public Relations, and Writing/Editing

Industries

Hospitality and Travel

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