Senior Marketing Operations Manager, EMEA (Data and Analytics) Maternity Cover
Key Responsibilities: Leadership and StrategyDefine and lead the Data and Analytics strategy within Marketing OperationsManage and develop a high-performing team, setting clear priorities and standardsAct as the senior lead for marketing data, aligning analytics with commercial goalsOperational Excellence and ScalabilityDesign and implement scalable, standardised processes for data management, reporting, and insight deliveryDrive operational efficiency by identifying and removing bottlenecks, streamlining workflows, and accelerating speed to marketOwn prioritisation and delivery of analytics workload, improving task planning, automate processes, and improve team capacity and project delivery across Essential and Enhanced showsData, Reporting and InsightOwn end-to-end marketing performance reporting and KPI frameworksOversee dashboards (Power BI) and ensure consistent, accurate reporting across teamsDeliver actionable insights to improve campaign performance, customer engagement, and conversionLead analysis across the full customer journey, including funnel performance and attributionData Management and GovernanceOwn data management and integration across platforms (GA4, GTM, Salesforce, Pardot, Treasure Data)Ensure data quality, consistency, and compliance (GDPR/PECR)Enable effective segmentation, tracking, and data accessibility for marketing teamsBest Practice and Continuous ImprovementEstablish, document, and scale best practices across data and analyticsPromote a culture ..... full job details .....
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