Senior Marketing Manager

Senior Marketing Manager Central London Up to 70,000 plus benefits Hospitality SectorZachary Daniels is partnering with a globally recognised restaurant group to recruit a Senior Marketing Manager for their London team.This is a high impact role suited to someone from a fast paced, high volume environment such as QSR, casual dining or a multi-site consumer brand. You will take ownership of a key marketing channel across a portfolio of well-known brands, with a focus on driving commercial performance, cultural relevance and customer engagement.Working closely with teams across Marketing, Digital, Social, CRM and Operations, you will shape strategy and deliver integrated campaigns that connect with today''s consumer, particularly younger, digitally engaged audiences.The Role Lead the development of a channel strategy aligned to commercial objectives Ensure the brand remains consistent, competitive and relevant across all touchpoints Support key initiatives including menu launches, pricing and value positioning Plan and deliver multi-channel campaigns from concept through to execution Own the marketing calendar and align activity with wider business priorities Collaborate with Digital, CRM and Operations teams to ensure campaigns land effectively online and in store Take ownership of channel performance across owned platforms Use data and CRM insight to drive segmentation, personalisation and optimisation Set KPIs, analyse results and continuously improve performance Lead ..... full job details .....