Senior Marketing Manager

Senior Marketing Manager South West Salary up to 55k + Benefits Hybrid WorkingReporting into the Senior Leadership Team, the Senior Marketing Manager is a key leadership role within a purpose-driven, sustainable brand. Acting as brand guardian, this position is responsible for driving responsible growth, customer acquisition and long-term brand value, while supporting the evolution of a values led e-commerce business. The role blends strategic thinking with hands on delivery, ensuring commercial performance is achieved in line with ethical, environmental and social commitments.Key Responsibilities - Senior Marketing Manager Lead the development and delivery of integrated, multi-channel marketing strategies aligned to seasonal trading, brand values and long-term sustainability goalsOwn and evolve the brand proposition, creative direction and tone of voice, ensuring authenticity and consistency across all customer touchpointsDefine and deepen understanding of the target customer through data, insight and research, using this to drive acquisition, retention and community engagementDeliver customer-focused campaigns across digital, ecommerce, print and partnerships that balance commercial impact with brand integrityDevelop strategic partnerships with like minded, purpose-led brands to support customer growth and brand awarenessWork closely with digital and ecommerce teams to optimise online performance, user experience and conversion while maintaining brand valuesOversee content ..... full job details .....