Senior Marketing Manager - High Value and B2B Marketing

OverviewWe have an exciting opportunity for you to join us as a Senior Marketing Manager - High Value and B2B Marketing. We need you to build relationships with key stakeholders across the organisation to understand how marketing can support their high-value and B2B goals. In this role, you''ll support these stakeholders by leading on the development and delivery of marketing strategies and plans designed to meet our high value and B2B audience objectives.

Responsibilities

Working with the Philanthropy and Communications teams to develop and deliver paid marketing strategies to support the delivery of the More Research, Less Cancer campaign''s £400m target

Leading on the translation of the Pledge proposition''s professional audience and high-value strategies into marketing objectives and plans, developing KPIs linked to wider Legacy objectives

Overseeing the development, delivery and optimisation of a marketing communications programme for our Legacy professional audiences

Leading on the translation of the Partnerships acquisition and retention strategies into clear marketing objectives, developing KPIs linked to wider Partnerships objectives

Working collaboratively with New Partnerships stakeholders to develop and deliver marketing strategies and plans which drive awareness of partnering with CRUK and acquiring new business leads

Working collaboratively with Partnerships Management stakeholders to develop and deliver marketing strategies and plans which engage existing partners, deepening relationships and improving retention

Spotting opportunities to reach new high-value and B2B audiences through audience-led marketing strategies, including mass affluent Legacy and wealth advisor audiences

Acting as the marketing expert for high-value and B2B audiences, consulting with teams across the organisation to include and optimise marketing activity where relevant

Qualifications

Significant marketing leadership experience, ideally high value and/or B2B marketing experience

Strategic thinker with significant experience of translating strategy into operational planning, and delivering multi-channel marketing campaigns with strong digital marketing acumen

Ability to build collaborative relationships and influence stakeholders at all levels

Significant understanding of end-to-end supporter journeys and the role of different marketing channels in fully integrated campaigns

Relevant experience of managing and motivating agencies and suppliers to drive maximum value from relationships

Champions the supporter and the delivery of relevant, engaging communications and excellent supporter experiences

A flexible approach to adapt to changing priorities

A confident and effective communicator, including in difficult situations

A professional marketing qualification, such as Institute of Digital Marketing or Chartered Institute of Marketing, or equivalent experience

BenefitsIn return, we make sure you are supported by a generous benefits package, a wide range of career and personal development opportunities and high-quality tools, policies and processes to enable you to do your job well. Our benefits package includes a substantial retirement plan, a generous and flexible leave allowance, discounts on anything from travel to technology, gym membership, and much more. We don’t forget people have lives outside of work too and we actively encourage a flexible working culture. Our work - from funding cutting-edge research to developing public policy - will change the world. It’s exciting to be part of our ..... full job details .....