Senior Marketing Manager – AWAL (Sony Music) – London

What you’ll do:Implement innovative marketing timelines and strategy for selected AWAL artists

Communicate and synchronise campaigns with AWAL’s global marketing teams

Oversee the delivery and the rollout of all assets for designated artist campaigns

Oversee setup and execution of clients’ physical and digital production

Establish clear campaign objectives and targets for all key stakeholders to adhere to, and source and manage media promo partners for projects

Work with internal teams, including AandR, Audience Development, Global Commercial Partnerships, Sync, Brand Partnerships, International marketing and Operations teams as well as external partners

Advise on digital marketing, advertising and social media strategies to maximise results, engagement and growth in conjunction with the Audience Development team

Set and achieve streaming, sales, cultural and revenue targets

Monitor and analyse performance of releases using an extensive suite of analytics and third party tools

Who you are:You have 5+ years of music marketing experience at a record label, artist or label services company, or artist management company, or with applicable experience in another role

You can demonstrate your experience working on marketing strategy and campaigns across a range of genres and with artists at different stages of their careers

You have a strong understanding of the inner workings and deliverables required for the life cycle of global music releases, as well as digital and physical distribution, metadata and marketing

You are comfortable in hiring and working with third party promo teams and creatives teams / agencies

You have great knowledge of the DSP landscape and how it affects your marketing campaigns

You understand what it means to work releases in a global marketplace

You have experience in implementing effective paid media advertising and creator marketing and an awareness on how to identify target audiences

You have a start up, entrepreneurial mentality, with a preference for teamwork and collaboration

Ability to build strong relationships with both artists / artists’ team and internal team members in order to build trust and to keep steering the campaigns effectively

Be consistent and effective in communications with both the artists / artists’ team and internal team members which adhere to AWAL’s values

What we give you:You join a vibrant global community with the opportunity to channel your passion every day

A modern office environment designed for you, empowering you to bring your best

Investment in your professional growth and development enabling you to thrive in our vibrant community

The space to accelerate progress, positively disrupt and create what happens next

We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives

We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break

Sony Music is an equal opportunity employer and supports workforce diversity. We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability. Privacy policy applies. Applicants must be at least 18 years of ..... full job details .....