Senior Marketing Insight and Measurement Manager

hackajob is collaborating with Barclays to connect them with exceptional professionals for this role. Join us as a Senior Marketing Insight and Measurement Manager within Planning and Operations at Barclays UK, where you will lead the measurement and insight strategy that shapes how we plan and execute marketing. We are seeking a commercially driven professional with Marketing Mix Modelling experience - you will leverage data-driven analysis, market trends, and competitor insights to inform strategic decisions and guide investment across Barclays UK Marketing. Working closely with our Decision Intelligence team, you will evaluate marketing effectiveness, understand drivers of performance, and ensure our resources deliver maximum impact. You will play a key role in translating customer and market understanding into actionable strategies that enhance both our marketing performance and customer outcomes, ensuring that our multimillion budget is spent in the right place. To be successful as a Senior Marketing Insight and Measurement Manager, you should have: Proven experience in one or more of the following: Media/Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA), or Econometrics Modelling. Excellent analytical skills with the ability to interpret complex data, identify trends, and present insights clearly to stakeholders. Experience collaborating closely with Decision Intelligence teams and applying macro marketing trend insights to inform strategy. Solid ..... full job details .....