Senior Marketing Executive

Senior Marketing Executive (12-Month Fixed Term Contract) Salary: 33,000 to 35,000Location: East Grinstead, RH19 1UA (Hybrid - 1-2 days in the office)Working pattern: 35 hours per week, Monday to Friday. About the Club The Caravan and Motorhome Club gives more than one million members access to nearly 2,700 places to stay across the UK and Europe. Alongside that choice of locations, the Club shares its knowledge and expertise to help members get the most out of caravanning and motorhoming. The role This is a 12-month fixed term contract for a CRM-focused Senior Marketing Executive to deliver multi-channel campaigns for the Club''s UK and Overseas accommodation. You will report to the UK and Overseas Marketing Manager and work with product managers, the wider marketing team and external agencies. You will help develop and put into practice the Club''s CRM strategy. That means identifying key member segments and finding chances for personalised communication that increase member engagement and help hit bookings targets. There are no direct reports. What you''ll be doing Managing campaigns from brief to reporting across CRM, email, e-newsletter, the Club magazine, app push notifications and SMS, covering content, segmentation and deploymentWorking with Marketing Managers and product owners to agree priorities and recommend ways to improve marketing performanceCreating marketing communication plans and working with channel owners to keep them on track and on deadlineWriting and ..... full job details .....