Senior Marketing Executive Performance and Analytics

Analyse and optimise marketing performance, provide actionable insights, and ensure efficient work flow management within a dynamic team.Client DetailsThe client is a national apprenticeship and training provider dedicated to helping individuals and organisations develop essential skills for growth. They offer a wide range of apprenticeship programs and training courses designed to enhance employability and support lifelong learning. Their services are available both online and at various locations across the country, ensuring flexible and accessible training options for all.DescriptionPerformance Analysis and Reporting:Analyze marketing campaign performance and provide actionable insights.Monitor key performance metrics and produce regular reports and dashboards.Collaborate with data teams to ensure accurate data collection and reporting.Campaign Optimization:Evaluate campaign performance using segmentation data.Suggest improvements for better ROI and optimize targeting, messaging, and channel strategy.Identify opportunities for personalization.Operational Efficiency and Workflow Management:Oversee marketing team operations and ensure efficient workflow management.Develop and implement processes to streamline marketing operations.Manage resource allocation and workflow tools.Continuous Improvement:Identify opportunities for process improvement.Support the development of best practices in marketing operations and performance measurement.Collaboration and Communication:Work ..... full job details .....
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