Senior Marketing Executive

Would you like to use your B2C marketing skillset in a varied Senior Marketing Executive role working for an award winning, forward thinking business that offers hybrid working?Our client, a well established, industry leading membership organisation have an exciting Senior Marketing Executive opportunity on a long term contract basis, where you will be responsible for the successful execution of engaging campaigns and activities. You will work collaboratively with internal stakeholders and teams, as well as external agencies to support the development and implementation of the CRM strategy, driving engagement with both existing and new members.As Senior Marketing Executive, your role will involve:Managing multi-channel campaigns end-to-end across channels including CRM, e-mail, magazine, App push notifications, and SMSMonitoring and evaluating campaign performance, making recommendations where neededDeveloping campaign briefs for agenciesExecuting content creation across all channels including copywriting and imageryCreating marketing communications plansWorking with the CRM agency to effectively segment and target members and deliver highly relevant messagingWorking with product teams internally to ensure correct information across all channelsAssisting with budget managementPreparing and presenting post campaign analysisEnsuring brand positioning and guidelines are maintained along with compliance with relevant legal and regulatory frameworksContributing to market research ..... full job details .....