Senior Marketing Executive

Senior Marketing Exec - B2B Events Circa £35,000 + Bonuses London/Hybrid (3 days office)The senior marketing executive role is a newly created role working on a global series of Marketing Campaigns across a number of Business Events including Tech and Sciences.TargetsTo devise and implement several marketing campaigns per annum keeping to deadlines setTo increase revenue on specified eventsTo produce effective marketing plans within budgetTo achieve quality targets such as Page View targets and ideal marketing mix including drip and burst activityTo achieve management''s sales targets and report to sector heads on a regular basisTo meet all deadlines in the marketing schedules and marketing plansDuties and ResponsibilitiesFor each campaign the following procedures must be adhered to:Attend team / sector meetingsResearch outside marketing brief including competitive events to find best channels to marketTo look at new marketing channels including social mediaWrite copy for pre mail, main mail, re-mail stages of campaigns. Source new and relevant data for all eventsContact all potential marketing partners to set up contra deals - trade associations, newsletters, magazines, websites, associations etc.Build relationships with long term media partners and enhance existing agreementsTo work with sponsors and speakers to promote conferences wherever possibleMaintain contact with suppliers and monitor work in progress(printers, mail house, couriers)Manage print runs through to ..... full job details .....