Senior Marketing Executive / Marketing Lead

Job Title: Senior Marketing Executive / Marketing LeadLocation: Padiham, Lancashire
Salary: -40,000
Hours: Full Time (40 hours per week). Flexible working between 7:30am and 5:30pm to suit the successful candidate
Reporting to: Head of Commercial
Why This Role?This is not just another marketing role. It is a chance to take ownership of the marketing function in a growing, forward-thinking business where your ideas will have a direct impact.
We are looking for someone who combines creativity, strategy and commercial focus. Someone who can deliver innovative campaigns, manage multiple channels, and drive measurable results. If you want the freedom to test ideas, the support to deliver them, and the satisfaction of seeing your work influence real growth, this role offers exactly that.
What You Will DoYou will be responsible for the full marketing function, from shaping strategy to hands-on delivery. Your role will include:
- Leading the marketing strategy and delivering campaigns that build brand awareness, generate leads and engage customers
- Using Dynamics 365 CRM to create and automate email journeys, segment audiences and run targeted campaigns
- Producing engaging content including blogs, LinkedIn posts, case studies and guides
- Delivering campaigns across multiple channels including SEO, PPC, social media and email
- Managing and optimising the company website, improving analytics and increasing conversions
- Working closely with sales teams to ensure marketing activity supports revenue targets
- Tracking and reporting on performance, refining campaigns to improve results
- A confident communicator with excellent copywriting and storytelling skills
- Experienced in CRM and email marketing (Dynamics 365 is an advantage)
- Skilled in SEO, PPC, social media (particularly LinkedIn) and multi-channel campaign delivery
- Capable of working strategically while also taking a hands-on approach
- Analytical, data-driven and focused on continuous improvement
- Creative, curious and full of ideas
- Passionate about sustainability, innovation and making a difference
- Ambitious and ready to grow alongside the business
- -40,000 salary
- 25 days holiday plus bank holidays, increasing with service
- Salary sacrifice pension scheme
- Private health cover and wellness support (after probation)
- EMI share scheme to be part of long-term success
- Car salary sacrifice scheme (post probation)
- Free on-site parking
- Flexibility and autonomy to own your role
- A genuine opportunity to shape the marketing function in a scaling business