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Permanent

Senior Marketing Executive

Lancashire
money-bag 35000.00-35000.00 Annual
Posted Yesterday

Key Group is a forward-thinking brand in financial services, focused on helping people unlock a better retirement since 1998. We''re proud to support customers and advisers across the later life lending market through our range of specialist brands. We''re looking for a Senior Marketing Executive to join our B2B Learning and Content team, with a strong focus on planning, marketing and delivering events. Events are central to how we engage advisers. You''ll own delivery of a programme of digital and in-person events across Air and m2l, including three flagship Air events each year, taking them from brief through to post-event follow-up. Alongside events, you''ll support wider B2B marketing delivery, ensuring campaigns, materials and paid activity are executed to a high standard and on time. This is a hands-on role for someone who is organised, detail-focused and confident managing multiple stakeholders. What you''ll be responsible for End-to-end planning and delivery of digital and in-person events across Air and m2l. Owning event timelines, logistics, suppliers, speakers and run-of-show planning. Creating and coordinating all delegate marketing materials, both digital and physical. Managing registrations, attendee communications and post-event follow-up. Organising and delivering paid advertising on the Air portal. Coordinating delivery of B2B marketing campaigns within an account-based marketing (ABM) approach. Working closely with Brand, Acquisition and ..... full job details .....

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