Senior Marketing Executive

Senior Marketing Executive - Thirsk - Full time office based - Manufacturing company - 30,000 - 40,000 + Bonus + BenefitsThis well established company are looking for a proactive, commercially minded Senior Marketing Executive to join their dynamic marketing team. This role is ideal for an experienced marketing professional with a strong background in digital and traditional marketing who is looking to take ownership of campaign delivery, content strategy, performance analysis, and contribute directly to the continued growth of their brandKey Responsibilities Lead and support the development and execution of integrated marketing campaigns across digital and print, including: Website development and management Content planning and creation across formats SEO strategy and implementation PPC campaigns and tracking Design and production of event and training collateral Paid social advertising (Meta, LinkedIn, TikTok, etc.) Email marketing and campaign automation Advertising (print/digital) and PR coordination Design and sourcing of print collateral and branded merchandise Conduct in-depth weekly and monthly performance analysis of digital campaigns (SEO, PPC, Paid Social, Email etc), identifying key insights and areas for improvement Maintain and segment marketing email databases, ensuring GDPR compliance, and build targeted email campaigns with measurable KPIs Carry out monthly competitor, customer, and market analysis to support strategic decision-making and identify new ..... full job details .....