Senior Marketing Effectiveness Manager

Senior Marketing Effectiveness Manager (Maternity Cover) | £75,000-£85,000 + Bonus | Watford Junction | 12-month FTCAre you a marketing analytics leader passionate about driving marketing effectiveness through data-driven insights? A leading UK business is seeking a Senior Marketing Effectiveness Manager to join their team on a 12-month maternity cover.You will lead a specialist team of econometricians and collaborate closely with senior marketing, finance, and product stakeholders to optimise multi-million-pound marketing investments. This is a hands-on leadership role that combines advanced econometrics with strategic commercial insights to influence key business decisions.Whether you''re a deep econometrics specialist or a broad marketing analytics generalist, your ability to translate complex models into actionable marketing strategies will be essential.Key requirements:Proven experience managing marketing analytics or econometrics teamsStrong commercial focus with excellent stakeholder management skillsHands-on expertise in SQL, Python, R, and econometric modellingAbility to drive marketing investment optimisation through data-driven recommendationsExperience working cross-functionally across finance, marketing, and analytics teamsWhy apply?Lead one of the largest marketing budgets in the UKOpportunity to innovate and shape marketing measurement tools and processesFlexible hybrid working (3 days onsite)Competitive salary + bonusIf you''re ready to step into a senior leadership role and deliver measurable marketing impact, apply ..... full job details .....