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Permanent

Senior Marketing Effectiveness Manager

Watford
money-bag Negotiable
Posted Yesterday

Competitive salary

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Hybrid – London

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FTC Maternity Cover

Candidates should take the time to read all the elements of this job advert carefully Please make your application promptly.This is an opportunity to lead one of the UK’s most high-profile marketing analytics functions — overseeing the measurement and optimisation of a £150m+ annual marketing budget for a brand that touches millions every week.You’ll join a global organisation with a mission-driven purpose: raising hundreds of millions for good causes each year, and with a clear ambition to double that over the next decade.The OpportunityAs Senior Marketing Effectiveness Manager, you’ll lead a team of four econometricians, partnering closely with marketing, finance, and C-suite stakeholders to connect data-driven insights to commercial decisions. You’ll steer the marketing analytics roadmap, enhance measurement capabilities, and ensure that econometrics outputs are not just technically robust but strategically impactful.This is a rare role where analytics sits at the heart of big-budget decisions — and where your work will directly influence how one of the UK’s largest marketing spends is invested.What You’ll Be DoingLead quarterly econometrics process, ensuring timely, accurate, and actionable outputsPartner with senior stakeholders to optimise marketing investment across channelsManage and mentor a high-performing analytics teamWork with agencies to align marketing performance narrativesDrive delivery of the marketing analytics roadmap, commissioning tools and assessing their valueLead ad hoc analytics projects to inform brand, participation, and demographic strategiesWhat They’re Looking ForPeople leadership experienceSkilled in marketing analytics projectsAbility to work with senior stakeholders up to C-suiteHands-on skills with SQL, Python, or RWhy This Role?Lead marketing analytics for one of the UK’s largest ad spendsHigh visibility with senior stakeholdersPurpose-driven organisation with clear growth goalsOpportunity to shape strategy, not just report on itIf you’re motivated by using analytics to influence multi-million-pound decisions — and want your work to have impact both commercially and for good causes — this is a standout FTC opportunity.To register your interest, please send your CV to roshnibaillie@harnham.com or click the Apply link on this page. ..... full job details .....

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