Senior Marketing and Press Officer

Senior Marketing and Press Officer Role Summary To develop and grow the Collection''s physical and digital audiences through targeted marketing, influencer and press campaigns, with specific focus on exhibitions, revenue programming and emerging strategic objectives. Collaborate with internal colleagues and external partners to successfully platform content, secure new marketing opportunities, forge stronger relationships with press, and cultivate online communities. This role reports to the Head of Digital and Audiences. Role Description Marketing and Influencer Campaigns With the Head of Digital and Audiences and contracted media agencies, conceive and deliver effective marketing campaigns including media planning across print, digital, OOH and onsite. Conceive, write and schedule engaging paid and promoted social content to support the Collection''s exhibitions, revenue programming and emerging strategic objectives. Conceive and deliver paid partnership and organic influencer campaigns. Seek opportunities to work with external partners on reciprocal social media/PR initiatives. Work with audience insights colleagues and visitor data to ensure campaigns are tailored and effective in attracting target audiences and underpinning the Audience Development Strategy. Manage media requests including facilitating photoshoots, filming and image requests. Secure listings and other media coverage for the Collection''s exhibitions and programmes. Press Working closely with the ..... full job details .....
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