Senior Marketing Analyst

I''m hiring a Senior Marketing Analyst to join a growing customer insights team within a well-established UK business that''s rapidly scaling its data and analytics capability.This is a core role in the team, focused on unlocking value from customer data to drive smarter CRM, campaign targeting, and retention strategies.Up to £60,000Near Blackburn / Preston - Hybrid (2 days per week onsite)The companyA large and growing UK network of independent businesses, supporting over 500+ locations across the UK and Ireland.They''ve built a strong reputation in their sector and are now investing heavily in customer insight, CRM, and analytics to better understand and engage their customer base at scale.The roleYou''ll sit within a growing Customer Insight team, working closely with marketing, operations, and product teams to:Understand customer behaviourImprove campaign targetingDrive retention and lifecycle engagementTurn data into actionable business insightThis team already has strong CRM and operational capability - but needs a dedicated analyst to own the data, insight, and performance side.What you''ll be doingAnalyse customer and transactional data to identify behavioural trends and opportunitiesBuild and optimise CRM campaign targeting and segmentationSupport key initiatives like customer reactivation and recall campaignsConduct pre- and post-campaign analysis to measure performance and ROIDevelop dashboards and reporting around retention, churn, and customer valueWork with ..... full job details .....