Senior Manager Marketing Data Analytics and Insights
London | Hybrid 12 month contract extendable | Global Media andamp; Entertainment Company Help shape the future of one of the world''s leading media and entertainment businesses through the power of data. This is a strategic marketing insights leadership role where you''ll partner with senior stakeholders across Streaming, Marketing, Commercial, Product and Technology to transform complex customer, brand and media data into actionable insights that drive audience growth, marketing effectiveness and commercial performance. What you''ll do Define and deliver marketing measurement and insight strategies that support business and growth objectives. Translate complex data into clear, compelling and commercially focused recommendations for senior stakeholders. Develop KPI frameworks, executive dashboards and performance reporting across brand, customer and media activity. Evaluate the effectiveness of paid, owned and earned marketing campaigns to optimise investment decisions. Lead analysis of customer behaviour, audience engagement and content performance to identify growth opportunities. Partner with Marketing, Analytics, BI and Data Engineering teams to deliver scalable insight solutions. Present insight-led narratives that influence strategic decision-making across the organisation. Champion a data-driven culture and best practice in marketing measurement, attribution and performance analytics. What you''ll bring Proven experience leveraging marketing technology, marketing ..... full job details .....
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