Senior Manager, Brand Marketing –UKI

Launched in 2015, S ol de J aneiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. S ol de J aneiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME1 00’s 2024 Most Influential Companies, Fast Company’s 2024 World''s Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.What You’ll Do

As Senior Brand Marketing Manager, you will lead the strategic planning and execution of 360° brand marketing plans across the UK and Ireland. You will be the key driver of local campaign strategy, working closely with Global and Regional teams to adapt brand priorities into high-performing local initiatives. This role will oversee key launches, retailer campaigns, and always-on brand-building activity across digital, trade, and experiential.You will lead and manage a team including the Trade Marketing Manager and Assistant Marketing Manager, ensuring consistent brand expression across channels. You will work closely with the PR and Influencer Manager to ensure integration across earned and owned touchpoints.What You’ll Be Working On

Brand Strategy and Campaign PlanningLead the development and execution of the annual UKI brand marketing calendar in alignment with global brand strategy.Localise global brand campaigns and launches into market-relevant plans that drive brand awareness, desirability, and conversion.Own cross-functional campaign planning, aligning trade, digital, PR, and sales to deliver cohesive and impactful campaigns.Ensure all activity reflects the Sol de Janeiro brand DNA, tone of voice, and aesthetic.Retail and Trade IntegrationPartner closely with the Trade Marketing Manager to ensure strong brand presence across key retailersOwn strategic retail campaign planning — from seasonal moments to major NPDIdentify opportunities for exclusive or bespoke activations that elevate brand storytelling at retailLead Digital support for key launches and paid/organic messagingDigital Marketing OwnershipOwn and lead UKI digital strategy with a strong retail focusEnsure retailer.com excellence, including PDP optimisation, onsite visibility, and campaign landing page coordinationLead retail media strategy in key retailers and definite trade opportunitiesTeam Leadership and Cross-Functional CollaborationManage, mentor, and develop two direct reports (Trade Marketing Manager and Assistant Marketing Manager).Collaborate with the PR and Influencer Manager to ensure campaigns are amplified through high impact earned media and advocacy.Performance, Insights and ReportingMonitor brand KPIs and campaign effectiveness, sharing insights to guide future planning.Stay on top of local market trends, competitor activity, and consumer behaviours to inform local strategy.Contribute to post-campaign recaps, best practice sharing, and global feedback loops.Define and execute 3-year commercial strategy and budget plans to drive profitable growth.Build and negotiate strategic Joint Business Plans (JBPs) with key retail partners—defining mutual growth drivers, investment plans, and KPIs.Own the omnichannel commercial strategy across department stores, beauty specialists, and digital channels.Lead, coach, and develop the commercial, field, and education teams—ensuring high performance and premium execution across retail.Craft and present impactful sell-in stories that secure strong retailer support for innovations, campaigns, and activations.Lead cross-functional collaboration with the trade marketing team to align retailer activations with brand priorities and commercial goals.Oversee 360° activation plans for launches and campaigns, covering in-store, merchandising, online visibility, and influencer programming.Monitor business performance, stock health, and SISO, proactively addressing risk areas including grey market.Act as the senior commercial ambassador of the brand, building strong relationships with key retailers and internal stakeholders.Collaborate with EMEA and APAC counterparts to exchange insights and drive growth across markets.Must Haves6+ years of experience in brand marketing or 360° marketing roles, ideally within premium beauty, skincare, or lifestyle categories.Experience leading brand campaigns across retail, digital, and experiential touchpoints.Strong people leadership skills; experience managing and mentoring team members.Deep understanding of UK retail landscape and consumer behaviour.Highly organised, commercially minded, and creatively driven.Confident communicator with strong presentation skills and cross-functional influence.Experience working within a global/local matrix structure is a plus.Competitive salary and bonus programFlexible hybrid work environment with opportunities for collaboration and growthInclusive culture that values diverse perspectives and celebrates individualityThe chance to be part of a fast-growing, award-winning global beauty brandThe information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at careers@soldejaneiro.com.Note: This description does not include the application form or other site navigation ..... full job details .....