Senior Legacy Marketing Manager

Role Overview: The Talent Set is delighted to partner with a well-established health charity on an exciting Senior Legacy Marketing Manager role. This position offers the opportunity to lead impactful legacy and in-memory marketing strategies that drive long-term income and supporter engagement. Key Responsibilities: Develop and deliver strategic plans for gifts in Wills and in-memory fundraising, aligning with organisational income targets. Lead and motivate a diverse team including two direct line reports, fostering a high-performance and collaborative environment. Oversee multichannel campaigns, including innovative initiatives like a new TV campaign, ensuring timely delivery within budget and brand guidelines. Manage relationships with external agencies and internal stakeholders to optimise campaign success and supporter experience. Drive stewardship initiatives to strengthen supporter relationships and maximise long-term value. Lead budget planning, forecasting, and resource allocation, enhancing team capabilities in financial management. Contribute to operational planning and implement the organisation s new in-memory strategy, ensuring cross-team alignment. Person Specification: Proven experience managing gifts in Wills or in-memory fundraising teams within a charity or similar environment. Strong knowledge of the fundraising landscape, with the ability to develop innovative and effective marketing strategies. Excellent communication, organisation, and ..... full job details .....