Senior Legacy and In Memory Marketing Manager -FTC

Senior Legacy and In Memory Marketing Manager - FTC The gifts in Wills and in memory marketing team is responsible for raising awareness, generating income, and mass stewardship of the incredible people who support the charity in this way. The role of the Senior Legacy and In Memory Marketing Manager is to lead this high-performing team; to set and deliver the strategy to maximise gifts in Wills acquisition, conversions and long-term income; and to implement the transformative new in memory strategy within the team and across the charity. This is a 9-month FTC or on return of substantive postholder. Key Responsibilities: Strategic Development of Gifts in Wills and In Memory Marketing Work with the Head of Legacy and In Memory Giving to define and deliver priorities for the team, including support on developing a new legacy strategy. Contribute to the generation of £23m of income annually across gifts in Wills and in memory, working to maintain the pipeline from top of funnel onwards to ensure that this income continues to grow in line with strategic plans. Lead annual operational planning and development of legacy and in memory marketing strategies and plans, including making recommendations on team structure and resource. Work with the Head of Legacy and In Memory Giving and the Legacy Relationship Manager to ensure continued awareness, alignment and support for gifts in Wills and in memory across the charity. Work with the Head of Legacy and In Memory Giving and ..... full job details .....