Senior Legacy Acquisition Officer

Harris Hill are delighted to be working with a fantastic charity to recruit for a Senior Legacy Acquisition Officer. This is an exciting new role created as part of a significant investment in legacy fundraising. You will play a key role in delivering a new, integrated legacy acquisition campaign designed to grow the number of supporters considering leaving a gift in their Will, while also increasing broader consideration of giving. As a Senior Legacy Acquisition Officer, you will lead the delivery, monitoring and continuous improvement of a new integrated legacy acquisition campaign.You will manage activity end to end, from initial briefing and campaign launch through to testing, optimisation and evaluation, working closely with internal teams and external agencies. Key responsibilities will include:• Delivering an integrated legacy acquisition campaign across TV, digital, radio, print and other channels.• Managing campaigns from briefing and launch through to ongoing review, testing and optimisation.• Developing and delivering annual test plans to improve campaign performance.• Managing campaign budgets, timelines and quality standards.• Growing the number of quality legacy hand raisers year-on-year and meeting agreed acquisition and cost-per-hand-raiser targets.• Supporting increased consideration of leaving a gift in a Will and broader consideration of giving.• Ensuring legacy acquisition activity integrates effectively with wider brand, fundraising and supporter ..... full job details .....