Senior Individual Giving Manager

About Action for Pulmonary Fibrosis Action for Pulmonary Fibrosis (APF) is the UK s leading patient charity dedicated to improving the lives of individuals and families affected by pulmonary fibrosis. Our mission is underpinned by values of compassionate, bold, expert and collaborative. We believe in creating a supportive environment in which both our employees and beneficiaries can thrive. Role purpose The Senior Individual Giving Manager is responsible for driving the growth of Action for Pulmonary Fibrosis individual giving income through data-led acquisition, engaging fundraising campaigns and exceptional donor stewardship. This role owns the income targets and leads the strategy and execution of individual gifts, regular giving, direct mail appeals (digital and print), inmemory giving and lottery. They will coordinate direct mail campaigns and support the Operations team to deliver meaningful stewardship. Collaborating with teams across the organisation, the post holder will proactively identify opportunities to introduce fundraising asks within engagement journeys, helping convert new audiences into long-term supporters. They will ensure APF s campaign planning and engagement pathways are designed with inclusion and lived experience at their core, while driving sustainable income growth through acquisition and retention. Combining strategic thinking with storytelling, data insight, careful planning and management of warm stewardship, you ll ensure donors feel valued ..... full job details .....