Senior Growth Manager

Location: London, with a minimum of two days per week in the Haig House hub, Borough High Street Salary: £53,381-£58,818 per annum (inclusive of London Supplement) Contract: Permanent, full-time, 35 hours per week The Royal British Legion is looking for an experienced and data-minded Senior Growth Manager to lead its supporter growth activity and help turn engagement into long-term income and loyalty. This is a senior role focused on one of the biggest opportunities within RBL''s mass fundraising programme. You will lead the strategy for Growth, using data and supporter insight to shape targeted cross-sell, upsell and reactivation activity across individual giving. The focus will be on understanding what supporters need, when they are most likely to engage and how communications can strengthen the individual giving supporter experience while increasing lifetime value. Reporting to the Head of Acquisition and Development, you will define Growth plans, set priorities and use performance data to understand what is working and where there is potential to improve. Working closely with colleagues across Acquisition, Welcome, Retention, Planning, Data, Events, Legacies and other areas of Fundraising, you will help create a consistent supporter experience and ensure Growth activity contributes to wider fundraising objectives. You will also lead and develop a Growth Manager and two Growth Officers, creating clarity, supporting high performance and ensuring the team has the insight ..... full job details .....