Senior Fan Engagement Manager - FTC Maternity Cover

Senior Fan Engagement Manager - FTC Maternity Cover page is loaded Senior Fan Engagement Manager - FTC Maternity Cover Apply remote type Travel - No locations London time type Full time posted on Posted Today job requisition id JR100852 Our team of hundreds of skilled experts keep Formula 1 moving. We’re on the lookout for an Senior Fan Engagement Manager – 12-month maternity cover. Reporting day to day to the Head of Fan Engagement, the main purpose of the role is to manage data growth, fan engagement and the F1 Fan program!Main Duties and Responsibilities:Accountable for ‘F1 Unlocked’ acquisition strategy and plan across owned, earned, paid and partner channels and the execution of the planAccountable for ‘F1 Unlocked’ fan engagement membership program and reward strategy, planning content and campaign deliveryLead on data capture and enrichment opportunities to deepen understanding and knowledge of the fan base through engagement mechanics, Monterosa platform and partner data sourcesOversee the campaign delivery for F1 Unlocked weekly communications and improve performance backed up through analytics and insightsDrive the implementation and optimization of personalised, cross platform fan engagement journeysEnsure all contractual obligations are met across partnersTeam Management of a Marketing Manager and a Marketing ExecutiveAlignment with the product marketing team on comms strategies per audiencesWork effectively with creative teams and agencies as well as F1 data and product teamsWork closely with the product team to define and develop features for UnlockedWork collaboratively with other F1 teams through cross-functional projectsEnsure partner ambitions are aligned with F1 objectivesSpecification Essentials:5 years’ experience in a customer marketing role, managing lifecyclesExperience delivering a fan programExperience delivering insight led engagement campaignsDivision:CommercialHere''s how we roll

Formula 1 delivers the world’s greatest sports and entertainment spectacle with innovation, inclusivity, and sustainability at the heart of its future growth and value. As the global rights holders of this incredible sport our team delivers the 24-race calendar direct to our passionate fans around the globe.Everything you see on screen or at an event comes via our people at F1. Whether its engineering, broadcast, legal, logistics, security, event management, commercial, media rights, marketing, and communications there is always a driven and talented team working to maximise the potential of the sport.We are focused on delivering the best for our fans and partners while also ensuring we do the right thing as a business and use the power of Formula 1 to make a positive contribution to the places we visit and to our own community. That is why sustainability and accessibility are part of every decision F1 makes. Our commitment to being Net Zero by 2030 is already reducing our emissions both on and off the track, and our focus on diversity and inclusion ensures everyone is ..... full job details .....