Senior Email Channel Officer

The Senior Email Channel Officer is a critical role and responsible for the end-to-end delivery of email and SMS communications, ensuring campaigns and automated journeys are planned, built, tested, and deployed on time. The role ensures supporters receive timely, relevant and engaging communications that strengthen their relationship with the charity and drive meaningful action. The post holder will have strong experience using email marketing platforms in achieving KPI''s such as improved campaign engagement metrics; improved automated journeys to increase retention, reactivation and income; delivering email accuracy and quality; and contributing to the overall Supporter Experience Strategy to build lifetime value through more supporters, staying longer and doing more. This is a 9-month FTC Key Responsibilities: Campaign and Automation Journey Planning and Delivery Owning the end-to-end delivery of email and SMS campaigns, including planning, building and testing high-quality communications to support fundraising, supporter engagement and other organisational priorities such as newsletter updates, sporting, campaigning, and appeal actions. Advise and deliver automated email journeys that welcome, retain, steward and reactivate supporters, building performance knowledge and insight that can be replicated across different supporter products and journeys. Support the Email Channel Manager in the planning and prioritisation of the Email and SMS channel calendar, ensuring ..... full job details .....