Senior Direct Marketing Executive - Loyalty

With an ambitious plan to grow our income from Individual Giving, it''s an exciting time to be joining Age International. In this role, you will support the Direct Marketing Manager - Loyalty to manage the donor loyalty programme. You will develop and manage existing and new supporter communication programmes growing loyalty in our supporter base. The aim is to maximise the value of our long-term relationships with individual supporters. This role is a varied one, with superb development opportunities. As part of a small team, you will be responsible for the print-based communications we send to our supporters but also email production with the view of developing the loyalty digital journey. Furthermore, you''ll contribute to the development of our legacy and in memory activities, and high value offer. You''ll also have the opportunity to support the supporter acquisition team on projects to gain new donors. Consequently, the role gives you the opportunity to grow your experience in supporter acquisition, as well as loyalty. And you will play a key part in delivering emergency appeals - when the work that you do will have a direct impact in saving older people''s lives during a crisis. As we continue to develop our Individual Giving strategy, you will have the chance to be involved in new initiatives and communications. We offer hybrid working, with a minimum of one day a week in our London office and the last Thursday of the month in the London office. Please note that our ..... full job details .....