Senior Digital Marketing Manager

Senior level marketing role with a focus on digital transformation and growth. Remote/hybrid working opportunity flexible location HQ in South Yorkshire. Attractive salary and benefits package. The Company An exceptional opportunity has arisen for a passionate, results-focused marketing professional to bring innovative, broad based digital marketing capability to this fast growing, ambitious business. Our client is a UK division of a major international Group, comprising three UK brands, serving customers in a diverse range of manufacturing, engineering and industrial services sectors. As the business continues its digital transformation and with significant growth opportunities ahead, a creative and enthusiastic Senior Digital Marketing Manager is sought to play a lead role in developing the company s digital marketing capability, along with getting involved with the Group s wider marketing activities. The Role Working closely with the Head of Marketing and as a key member of the team, main responsibilities are as follows:- Ownership of online strategy and performance, ensuring websites support e-commerce journeys, whilst driving continuous UX/UI improvement and conversion optimisation Develop SEO and GEO strategies to improve organic rankings, traffic and lead quality, managing keyword strategies and overseeing technical and on-page SEO Plan and manage Google Ads campaigns, utilising GA4 analysis, focused on high-intent, ROI-driven activity whilst optimising spend and ..... full job details .....