Senior Digital Marketing Manager

Senior Digital Marketing Manager | Hybrid - Farnborough/UK RemoteOur client, a leading UK geospatial solutions provider, is seeking an experienced and strategic Senior Digital Marketing Manager to lead their digital marketing function. You will be instrumental in developing and delivering digital campaigns, fostering brand awareness, and increasing customer engagement across B2B channels, supporting SaaS and data-as-a-service offerings.Key Responsibilities:Develop and execute digital marketing strategies aligned with business objectives.Plan, implement, and optimise campaigns across SEO, email, social media, and paid channels.Manage HubSpot for campaign planning, lead nurturing, analytics, and reporting.Oversee website content, SEO, and user experience enhancements.Collaborate with product, software, and data teams to support marketing and sales objectives.Analyse performance metrics and adjust strategies to maximise ROI.What we''re looking for:Degree in Marketing or related field, or equivalent experience.7+ years in digital marketing with strong campaign management and strategic experience.Expertise in HubSpot, SEO, Google Ads, email marketing, and social media.Strong analytical, problem-solving, and communication skills.Experience in B2B environments is highly desirable.Why join:Hybrid working model with flexibility.Opportunity to lead digital strategy in a high-profile geospatial division.Collaborative, inclusive culture with professional development opportunities.Apply ..... full job details .....