Senior Digital Marketing Lead

Be the client’s go-to digital lead: translating their goals, priorities and internal insights into actionable plans for the agency teamManage performance across key KPIs (ROAS, CPA, spend and revenue growth), ensuring campaigns are data-led and constantly optimisedAct as the strategic point of contact between agency and client: overseeing campaign performance, reporting insights, and driving alignmentDemonstrate strong commercial awareness of key trading periods (e.g. sales, seasonal peaks), adapting activity, budgets, and strategy in response to performance challenges to maintain profitability and growthActively participate in trade meetings and key commercial discussions, ensuring full engagement with trading plans and marketing campaigns for the CDS group.Ensure marketing budgets align with cost-to-serve and profitability targets by working closely with CDS Finance and Performance Managers to maintain financial governance.Collaborate with internal Email Marketing and Social Media teams to optimise the effectiveness of key campaigns and promotions across all relevant channels.Own and manage the budgeting process and in-year forecasting for revenue and expenditure related to all paid marketing activities. Liaise with CDS suppliers to maximise return on investment from advertising income, ensuring value for both suppliers and CDS.You will be expected to travel to the client’s headquarters and spend a minimum of 1 working week on site in Plymouth per month. The remaining time will be spent hybrid in our Manchester office.We’re looking for someone who

Has 5+ years’ experience in digital marketing, ideally client-side, or agency-side with time spent on a major retail or eCommerce account (essential)Brings deep expertise in paid media — particularly PPC (Google Ads), Meta, and Affiliate MarketingHas a strong understanding of other digital channels like SEO to ensure cross-channel strategies are aligned and commercially soundUnderstands the fast-moving nature of retail and can pivot quickly based on trading performance, stock, or commercial shiftsIs confident directing strategy but also happy getting into the detail when neededCan lead conversations with client stakeholders at all levels — from marketing to commercial and techIs proactive, structured, and great at managing multiple inputs and moving partsThrives in hybrid/remote working environments and is comfortable being “client-side” as their embedded digital expertWhy this role?

Lead the digital strategy for a high-profile retail/eCommerce brand with strong growth ambitionsPlay a critical role in balancing strategy, budget, and performance across peak trading periods and campaign launchesEnjoy the best of both worlds: the energy and pace of agency life, with the strategic depth of an in-house roleGet support from a highly skilled internal agency team across SEO, paid media, content, and moreClear opportunity to grow into a broader leadership position as the account and relationship ..... full job details .....