https://jobs.co.uk/job/senior-digital-insight-analyst-wpp-enterprise-solutions--e95eaf0b-6a0d-4718-a9ff-ab9696819bdf RSS feed for Senior Digital Insight Analyst at WPP Enterprise Solutions. en-gb Wed, 19 Aug 2026 22:27:20 GMT https://jobs.co.uk/job/senior-digital-insight-analyst-wpp-enterprise-solutions--e95eaf0b-6a0d-4718-a9ff-ab9696819bdf https://jobs.co.uk/job/senior-digital-insight-analyst-wpp-enterprise-solutions--e95eaf0b-6a0d-4718-a9ff-ab9696819bdf Wed, 19 Aug 2026 11:52:06 GMT Location: London | Salary: 10000-500000 Annual | Type: Contract | We are looking for a Senior Digital Insight Analyst andamp; CRO to join our Data andamp; Marketing team. In this role, you will lead the analysis of user behavior across complex, multi-market digital environments-identifying key optimization opportunities and defining data-driven strategies to elevate user experiences and boost conversion performance. What will you do? Customer Journey andamp; CRO Strategy: Lead funnel and behavioral analysis across digital touchpoints, collaborating closely with CRO and product teams to design, run, and evaluate experimentation initiatives (A/B testing, incrementality analysis, and heuristic reviews). Advanced Analytics andamp; AI: Perform statistical analyses and leverage AI capabilities to accelerate insight generation, separating signal from noise to understand the business impact of optimization efforts. Dashboards andamp; Reporting: Design, maintain, and present intuitive performance dashboards, measurement frameworks, and executive reports featuring key behavioural findings and strategic recommendations. Data Quality andamp; Governance: Partner with Analytics Engineering and Data teams to define robust KPIs and ensure high tracking quality ... Contract