Senior Digital Channels Analytics Manager

Senior Digital Channels Analytics Manager £45,167 + excellent benefits Woking, Surrey GU21 4LL / Hybrid Working (minimum 40% in person collaboration per month) Join us at WWF-UK - Senior Digital Channels Analytics Manager About the role We''re excited to be recruiting a Senior Digital Channels Analytics Manager to join WWF-UK. In this role, you''ll lead our digital channel analytics capability across web, email, social and paid media, helping teams understand what is working, where we can improve and how digital activity supports supporter experience, engagement and meaningful action. You''ll act as the organisational expert for digital channel analytics, providing the insight, standards and expertise needed to inform decisions across fundraising, communications and digital activity. You''ll help ensure our digital data is robust, compliant and actionable, and that insight is used consistently to improve performance, planning and evaluation. You''ll own and develop our digital analytics tools and platforms, including Google Analytics, Google Tag Manager, Hotjar, Hootsuite and native social analytics tools. You''ll also support consistent campaign tracking, clear governance and accessible reporting across our digital estate. This role will involve providing high-quality insight across web, email, social and paid media, including social listening, sentiment analysis, paid media attribution, A/B testing and conversion optimisation. You''ll work closely with teams and agencies ..... full job details .....