Senior Digital Analyst

Senior Digital AnalystManchester Hybrid (3x day per week)£60,000 - £70,000The CompanyThey are a well-established digital platform business with a strong focus on technology, data, and customer experience. Significant investment across Product, Engineering, Data, and AI has created a sophisticated analytics ecosystem where data plays a central role in decision-making.Their analytics capability is deeply embedded within the organisation, providing access to detailed behavioural data and modern tracking infrastructure. You will join a collaborative environment where analysts partner closely with Product, Engineering, Marketing, and Data Science teams to drive measurable business impact.The RoleAs a Senior Analyst, you will focus on behavioural analytics, audience measurement, and customer journey analysis within a product-led environment.You will: Analyse customer behaviour across complex digital journeys to identify opportunities for product and commercial improvements Develop audience measurement frameworks and build deeper understanding of customer segments and behaviours Work directly with event-level behavioural data to generate actionable insights Explore and validate tracking implementations to ensure accurate measurement of customer interactions Translate analytical findings into recommendations for Product, Engineering, Marketing, and Data Science stakeholders Support personalisation initiatives through audience analysis and behavioural insight Apply statistical ..... full job details .....