Senior Digital Analyst - Bradford

Senior Digital Analyst - Bradford Senior Digital Analyst with excellent e-commerce retail / B2C customer digital analysis / customer journey analysis, reporting and Google Tag Manager experience is required by a leading ecommerce retail company based near Leeds. This role is hybrid working, ideally 2 - 3 days in the office. This is not just reporting data, but owning GA4, GTM, attribution, customer journey analysis, marketing performance measurement, and stakeholder enablement. You should have the following experience: Analysing customer behaviour, journey data and online purchasing patterns within an eCommerce environment Hands-on experience with web analytics tools such as Google Analytics 4 (GA4) and customer journey analysis methodologies Strong ability to identify customer trends, issues and conversion opportunities using website and marketing data. Ability to work identify problems through digital analytics, produce reports then work with different marketing stakeholders so they are able to rectify these issues Translating complex customer and trading data into clear, actionable insights that improve customer experience and commercial performance. Strong understanding of customer acquisition, retention, engagement and conversion metrics, with the ability to make data-driven recommendations. Experience evaluating the effectiveness of digital marketing campaigns and understanding how different channels influence customer behaviour and sales performance. ..... full job details .....