Senior Data Analyst (Marketing)

Marketing Data AnalystLondon (Hybrid - 3 days onsite) - Up to £80,000The OpportunityWe''re partnering with a leading global fintech organisation looking to hire a Marketing Data Analyst to join their growing analytics function. This is an exciting opportunity to work at scale, analysing high-impact marketing data and driving commercial decision-making in a fast-paced, data-driven environment.You''ll play a key role in shaping marketing strategy through insight generation, working closely with cross-functional teams including product, engineering, and marketing.Key ResponsibilitiesAnalyse marketing campaign performance across digital channelsDeliver insights on acquisition, LTV, attribution, engagement, and retentionSupport segmentation and targeting strategies using dataPartner with marketing teams to optimise campaign effectivenessBuild automated dashboards and data pipelines for self-service reportingAct as the go-to expert for marketing data and performance insightsWhat We''re Looking ForStrong background in data analyticsAdvanced SQL skills and experience building data pipelines (e.g. DBT, Airflow)Experience with marketing analytics tools (e.g. Google Analytics, GTM, Braze, Appsflyer, Firebase)Proven experience running A/B tests and defining KPIs and attribution modelsStrong stakeholder management and communication skillsExperience with data visualisation tools (e.g. Looker or similar)Ways of WorkingHybrid working model (3 days in the office)Collaborative, ..... full job details .....